Primp
Privacy Policy
Last updated: To be set at launch
This document was drafted from how the Primp app actually works and has not yet been reviewed by a lawyer. It is provided for transparency and will be finalised before launch.
Primp is built to need as little of your data as possible. There is no account, and the outfit photos you rate are never stored — not on our servers, and not on your device. This policy explains exactly what happens to your information.
No account required
You can use Primp without signing up, without a password, and without giving us an email address. You are identified only by an anonymous ID generated on your device by our subscription provider (RevenueCat). We do not build a profile of who you are.
Your outfit photos
When you rate a look, your photo is sent securely to our backend, analysed by an AI vision model (run through OpenRouter), and discarded as soon as the rating is generated. Your photos are never written to a database, never saved to our servers, and are not kept on your device by Primp. There is no photo history — an image exists only for the few seconds it takes to score it.
The style details you choose to share
During onboarding you can optionally tell Primp about yourself — an age range, skin tone, hair colour, style vibes, and colours you love or avoid — so the advice suits you. These details live only on your device. They are sent along with each rating so the feedback fits you, then discarded after the response, exactly like your photo. They are never saved to our database or sent to analytics. You can skip every question, and change or erase them any time.
What we do store
To make the app work, a small amount of information is kept in our database (Supabase) and sent to our product-analytics provider (PostHog):
- The first name you’d like to be called
- Where you heard about Primp
- Your preferred occasion
- Your anonymous subscription ID and whether you have an active subscription
We also store a count of how many looks you’ve rated, so we can enforce the free and Premium limits. If you message us through in-app Support, that message is stored (keyed to your anonymous ID) so we can reply. Your progress stats — best score, streak, and weekly trend — are kept only on your device and never leave it.
The services we rely on
Primp shares data with a small number of processors, only to the extent each needs to do its job:
- OpenRouter — runs the AI vision model that analyses your photo. The photo is processed transiently and not retained by us.
- Supabase — our database, which stores the small profile, usage counts, and support messages described above.
- RevenueCat — manages subscriptions and issues your anonymous ID.
- PostHog — product analytics, to understand how the app is used.
- Apple — the App Store processes all payments; we never receive your card details.
This website
This marketing website loads no third-party trackers, advertising pixels, or cookies. Visiting it does not create a profile of you.
Payments
Subscriptions are sold and processed by Apple through the App Store. We receive only confirmation of your subscription status to unlock Premium limits. We do not see, store, or process your payment or card information.
Children
Primp is not directed to children under 13, and we do not knowingly collect data from them. If you are under 13, please do not use the app.
Your control and deletion
“Delete all my data” in the You tab erases everything Primp keeps on your device — your details, your preferences, and your progress stats. To also delete the limited records tied to your anonymous ID in our database (your profile, usage count, and any support messages), contact us and we will remove them. You can manage or cancel your subscription any time in your device’s App Store settings.
Changes to this policy
We may update this policy as the app changes. Material changes will be communicated in the app. Please review this page from time to time.
Contact
Questions about your privacy? Contact SK Labs at:
hello@getprimp.app